AIMM | Alliance for Inclusive and Multicultural Marketing

new report: Consumer Sentiment on Inclusive Marketing & DEIB

Check out the latest Cultural Inclusion Acceleratorᵀᴹ (CIA) study, launched in partnership with ANA AIMM, which recalibrates our understanding of multicultural and inclusive segments. This groundbreaking report offers actionable insights to boldly realign your marketing strategies with evolving consumer desires, ensuring growth and relevance.

download this exclusive report now

new report: Consumer Sentiment on Inclusive Marketing & DEIB

new report: Consumer Sentiment on Inclusive Marketing & DEIB

download this exclusive report now

aimm'S IMPACT

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming that empowers and culturally connects with diverse and inclusive segments AND organizations that provide equal opportunities for diverse talent in front and behind the camera.

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#SeeALL is powered by CIIM (Cultural Insights Impact Measure) - the only tool in our industry that measures the effectiveness of culture in ads and programming, making a direct connection between culture and sales attribution/ROI.

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AIMM Mission

To be a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity for all

Our Purpose Member Directory

Agents for change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.